Marketing Trends 2026 in Europe and Germany: Trust Wins in the Age of AI.
AI will play a big role in marketing in 2026 - but in Europe/DACH, trust is still the deciding factor. This article covers the trends we’re watching: originality in a flood of AI content, AI-driven recommendations, the growing importance of social proof, micro/niche creators, and the return of nostalgia as an emotional layer for brand storytelling.
Can Your Christmas Campaign Win Over Western Markets?
Living in Taiwan, I often observe that Christmas is communicated in a quite commercial way. Bright colors and marketing materials are used to mainly focus on the one thing: SALES!
But where is the meaning behind all this? And do visuals and texts solely focused on discounts and sales really work in markets like Europe?