Strong Holiday Season Ahead: 8 Tips for Q4 2025 Marketing
Are Your Q4 2025 Marketing Campaigns Ready?
Got your marketing campaigns for Q4 2025 and beyond ready? If not, it’s “allerhöchste Eisenbahn” (literally “highest of all railway” in German, meaning “no more time to waste” – we don’t know why either 😄).
The final quarter of the year is the busiest and most profitable period for most brands. Between Black Friday, Christmas, and post-holiday shopping, customers are primed to spend. But competition is fierce, attention spans are short, and the cost of missing the moment is high. To help you make the most of it, we at Hey Stranger pulled together some of our favorite tips for winning the year’s biggest sales season.
8 Expert Tips:
1. Understand Consumer Behaviour
People hold back their purchases in the weeks leading up to Black Friday and Christmas. Dial back - but don’t halt - your marketing and double down during big sales events when people are willing to buy
2. Plan Early and Secure Influencers
Most brands create awareness for their sales via influencer marketing. If you want to be present during the most popular timeslots, best start your planning and outreach in the first half of the year. But don’t despair - with efficient planning you can still craft successful campaigns and launch great cooperations for the end of the year.
3. Offer More Than a Token Discount
5% off on Black Friday is not gonna cut it. Offer a good deal. If big discounts don’t work for you, consider bundle deals or free upgrades.
4. Balance Frequency and Perception
Avoid having continous and varying discounts for two months in a row. This could your brand and make you look like a downmarket brand . Focus on the sales events that are relevant to you and leave some time between promotions. For example, a clothing brand could skip Cyber Monday, but double down on end-of-season sales. This preserves your perceived value while still capitalizing on peak shopping days.
5. Lean Into Seasonal Spirit
Especially Christmas is full of warmth and emotionality. Don’t disturb with aggressive sales message. Stay true to the vibe, include positive emotions and play with the sensational experience of the sounds, smells and feel of Christmas.
6. Give Shoppers Breathing Space
Extend Cyber Monday or New Years Sales for a few days - not everyone can do their shopping on a particular day. But don’t stretch out your sale for too long.
7. Factor In Shipping and Delivery Times
A Christmas gift that arrives late is a big disappointment and can cause backlash. Take shipping and delivery times into account and better end sales earlier. Communicate shipping prominently on your website, so people can rest assured their gift arrives on time.
8. Don’t Forget Post-Holiday Sales
Shopping doesn’t end on December 24th. People buy accessories for their Christmas gift, treat themselves from their year end bonus or look for deals on seasonal products. A smart post-holiday strategy keeps the momentum going.
Wrapping it up
Q4 is a golden window – but also a test of preparation, creativity, and timing. Brands that plan ahead, respect customer behavior, and bring real value to their offers will stand out in a crowded market. Whether it’s dialing up your influencer strategy, refining your offers, or building campaigns that resonate emotionally, now’s the time to act.
If you’re unsure where to start, Hey Stranger can help you craft campaigns, influencer partnerships, and localization strategies tailored for this critical period. Let’s make Q4 2025 your most successful season yet.
