Your European Marketing Partner
Hey Stranger was created to help brands think bigger - and localize smarter. With experience on both sides of the globe, we help you craft marketing that works where it matters.
Meet The Team
At Hey Stranger, we’re a small but mighty team with a shared mission: to help international brands grow in Europe with smarter, more authentic marketing. With deep experience across strategy, content, and paid media, we combine big-picture thinking with hands-on execution.
Hi, I’m Valentina -
Founder of Hey Stranger
Marketing success starts with truly understanding your audience - how they think, what they care about, and how to connect with them in a way that resonates. I started Hey Stranger to help brands move beyond one-size-fits-all approaches and build marketing that actually works across cultures.
With over 7 years of experience across European and Asian markets, I moved to Taiwan in 2018 to pursue my MBA at National Taiwan University. After graduating, I led German marketing and business development for RhinoShield, helping grow their DACH Instagram community from 16,000 to over 74,000 followers - in a strategic, sustainable way.
At Hey Stranger, I support brands with both strategy and execution - from defining positioning and building structure to creating content that truly connects in German, English, and the tone that fits. My goal? Help you grow in Europe with marketing that’s clear, intentional, and fun again.
Hi, I’m Yannick -
Digital Ads & Content Specialist
In the world of copy & paste campaigns, it is vital to stand out and craft campaigns that look and feel like YOU. Great marketing goes beyond ticking boxes of best practices - it is about crafting memorable brand moments that resonate long-term.
At Hey Stranger I take care of your PPC advertising - from planning to execution. I help your brand build authentic creatives, get visibility and run campaigns that reach the customer at the right part of their journey and “stick” and convert.
I have over 5 years of experience in the field of performance marketing for B2B and B2C brands, plus a good chunk of knowledge about influencer marketing and community management. I’m a nerd for numbers with a creative head - just what you need for successful digital advertisements.
Why We Exist?
Hey Stranger was founded to help international brands market smarter in Europe - with real localization, not just translation.
After years working across both European and Asian markets, our founder Valentina saw how many brands struggle to connect with Western audiences. From Taiwan to Europe, she built strategies that bridged those gaps - and learned that success in Europe means understanding culture, context, and how people actually think and buy.
Today, Hey Stranger is a boutique agency that combines strategy and execution to help global brands grow across Europe and specifically the DACH region. We’ve seen it all: teams overwhelmed by unclear marketing, campaigns that don’t convert, and messages that don’t resonate. We’ve made it our mission to fix that - and to make marketing feel fun, focused, and results-driven again.
What makes us different? We’re one of the few Asia-based agencies specialized in European markets, with native German marketing expertise, a deep passion for what we do, and a hands-on, collaborative approach. Whether you’re building from scratch or scaling what’s already working, we tailor everything to your goals, your resources, and your audience.
What Makes
Us Different?
Why work with us?
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We blend deep regional knowledge with an international mindset - ideal for brands expanding into or within Europe.
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We don’t just consult. We roll up our sleeves and make things happen - whether it’s campaign rollout, content creation or anything else!
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We help you reach your audience in the language and tone that actually resonates.
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We operate like an extension of your in-house team - lean, strategic, and execution-driven.