Client Spotlights

DACH Brand Development Support for Taiwanese Startups

Challenge

Go Boom Consulting, the European strategic partner for two Taiwanese lifestyle brands - PaperShoot (a sustainable digital camera brand) and Novium (a premium stationery brand) - set out to establish a strong presence in the DACH market. While GoBoom managed broader European expansion directly, they partnered with Hey Stranger to support the localization and go-to-market execution for Germany, including content, influencer, email, and social strategies tailored to local audiences.

Hey Stranger's Solution

Hey Stranger acted as GoBoom’s local marketing partner for Germany, supporting both strategic planning and execution across multiple brand touchpoints.

• Localized website content for both brands to ensure clarity, user friendliness, and cultural relevance
• Assisted with email marketing and CRM setup
• Developed a social media starter kit, including content pillars and channel strategy (Paper Shoot only)
• Produced user-generated content and handled community management to build early engagement (Paper Shoot only)
• Delivered a tone of voice guide and supported onboarding of GoBoom’s new German marketing team member
• Executed seasonal influencer campaigns (e.g. Black Friday, Father’s Day), managing creator selection and campaign coordination

Results

• Influencer campaigns generated over 350,000 views across multiple German creators
• The German Paper Shoot Instagram account grew by 46% in just 3 months
• Localized content helped both brands resonate with German audiences across email, web, and social
• Provided GoBoom’s internal team with brand tools and strategic frameworks

Premium Apple Accessories

Challenge

Bandwerk was looking to elevate their CRM and email marketing, improve post-purchase customer experience, and build a stronger connection with their digital community.

Hey Stranger's Solution

We stepped in as interim Head of Marketing to support the development of streamlined workflows, implement high-impact CRM flows (abandoned cart, post-purchase, Trustpilot), and enhance content planning. We also supported ongoing content production, ensuring consistency across emails, social media, and customer touchpoints. On social media, we introduced a customer-first approach and user-generated content strategies.

Results

• Email marketing became one of the brand’s most successful customer engagement channels.
• Maintained well above industry average open rates, reflecting strong message relevance and audience trust.
• CRM flows helped boost retention and engagement, including a Limited Edition product sell-out in under two weeks.
• Trustpilot score increased to 4.2
• Produced consistent, on-brand content across email and social media
• Clearer marketing processes for long-term scalability
• Strengthened brand community across key channels

High-Performance Storage Solutions

Challenge

Exascend wanted to strengthen alignment between their product, sales, and marketing teams while launching a new consumer-focused website for Western markets.

Hey Stranger's Solution

We began with a series of in-depth interviews across departments to identify pain points, clarify roles, and understand team dynamics. From there, we developed a clear, audience-focused marketing strategy, introduced priority-setting frameworks, and worked closely with management to ensure alignment.

To support consumer engagement, we contributed to the structure and content direction of their new 2C website and helped define tone of voice. We also supported social media and email marketing efforts with channel-specific tactics and content pillars.

Results

• Clearer strategic direction and prioritization across the team
• Reduced siloization through collaborative planning and clearer roles
• Built internal confidence in targeting Western consumer audiences
• Successfully launched the 2C prosumer website
• Instagram followers grew by 36%, LinkedIn by 30%, and Instagram reach increased by 200%