Client Spotlights

A bald man with glasses and a woman with long brown hair standing back-to-back with arms crossed, against a bright yellow-green background.

We care deeply about the brands we work with. At Hey Stranger, we don’t just offer strategy and execution - we build long-lasting partnerships that drive real growth.

Black background with white Chinese characters and the word 'CHANSHUO' written below in white.

Unique Glamping Experiences

Challenge

Chanshuo’s goal is to become more attractive to foreign audiences and increase the number of bookings from foreign residents in Taiwan.

Hey Stranger's Solution

We built a multichannel strategy designed to boost visibility and brand recognition. We overhauled Chanshuo’s English website to improve accessibility and translated the booking system for non-Mandarin speakers. SEO-focused content was added to attract traffic to English pages.

We launched English social media channels with informative and inspiring content, supported by a mix of aesthetic BGC and authentic UGC to showcase the glamping experience. To amplify reach, we paired this with social and search advertising on Meta and Google.

Finally, we brought the brand into the community through offline activations at foreigner meetups, networking events, and Facebook groups, creating authentic touchpoints that turned awareness into action.

Results

  • 90% Growth in English-speaking website visitors

  • Meta Ads with >5 ROAS

  • Fully translated online booking system

  • English Instagram account with 300+ Followers within 2 months

  • Localized UGC

A collage of six images promoting Taiwan glamping experiences with tents and nature scenes, including trees, pink blossoms, and two women with headbands, with overlay text describing glamping locations, experiences, and culture through music.
A tent set up among trees with sunlight, promoting a weekend getaway at Warm Flow Glamping.
The word 'BANDWERK' in white, bold, uppercase letters on a black background.

Premium Apple Accessories

Challenge

Bandwerk was looking to elevate their CRM and email marketing, improve post-purchase customer experience, and build a stronger connection with their digital community.

Hey Stranger's Solution

We stepped in as interim Head of Marketing to support the development of streamlined workflows, implement high-impact CRM flows (abandoned cart, post-purchase, Trustpilot), and enhance content planning. We also supported ongoing content production, ensuring consistency across emails, social media, and customer touchpoints. On social media, we introduced a customer-first approach and user-generated content strategies.

Results

  • Email marketing became one of the brand’s most successful customer engagement channels.

  • Maintained well above industry average open rates, reflecting strong message relevance and audience trust.

  • CRM flows helped boost retention and engagement, including a Limited Edition product sell-out in under two weeks.

  • Trustpilot score increased to 4.2

  • Produced consistent, on-brand content across email and social media

  • Clearer marketing processes for long-term scalability

  • Strengthened brand community across key channels

A person's hand with a smartwatch resting on a laptop keyboard. A smartphone is on the wooden desk nearby. Part of a camera is visible in the upper left corner.
Advertisement for BANDWERK phone cases and accessories with a 30% discount promotion, showing two phone cases and featuring Apple watches and iPhones.
Bold white text reading "GOD BLESS YOU" on a black background.

DACH Brand Development Support for Taiwanese Startups

Challenge

Go Boom Consulting, the European strategic partner for two Taiwanese lifestyle brands - PaperShoot (a sustainable digital camera brand) and Novium (a premium stationery brand) - needed a marketing strategy tailored to local audiences.


Hey Stranger's Solution

Hey Stranger acted as GoBoom’s local marketing partner for Germany, supporting both strategic planning and execution across multiple brand touchpoints.

  • Localized website content for both brands to ensure clarity, user friendliness, and cultural relevance

  • Assisted with email marketing and CRM setup

  • Developed a social media starter kit, including content pillars and channel strategy (Paper Shoot only)

  • Produced UGC and handled community management to build early engagement (Paper Shoot only)

  • Delivered a tone of voice guide and supported onboarding of GoBoom’s new German marketing team member

  • Executed seasonal influencer campaigns (e.g. Black Friday, Father’s Day), managing creator selection and campaign coordination

Results

  • Influencer campaigns generated over 350,000 views across multiple German creators

  • The German Paper Shoot Instagram account grew by 46% in just 3 months

  • Localized content helped both brands resonate with German audiences across email, web, and social

  • Provided GoBoom’s internal team with brand tools and strategic frameworks


A digital advertisement featuring four hover pens with sleek metallic designs and illuminated streaks in blue, black, and pink, set against a black background, with German text promoting their innovative gift appeal and a call-to-action button.
Product page for Hoverpen Future, a black pen with a rollerball and refill, priced at 199 euros, featuring a stand and available in deep black color.
A pink fuzzy sweater, a black shiny bag, a lavender and white checkered paper shoot camera tag, and a small black USB drive, all resting on a wooden bench outdoors with sunlight.
Logo with the text 'EX ASCEND' and an upward-pointing arrow.

High-Performance Storage Solutions

Challenge

Exascend wanted to strengthen alignment between their product, sales, and marketing teams while launching a new consumer-focused website for Western markets.

Hey Stranger's Solution

We began with a series of in-depth interviews across departments to identify pain points, clarify roles, and understand team dynamics. From there, we developed a clear, audience-focused marketing strategy, introduced priority-setting frameworks, and worked closely with management to ensure alignment.

To support consumer engagement, we contributed to the structure and content direction of their new 2C website and helped define tone of voice. We also supported social media and email marketing efforts with channel-specific tactics and content pillars.

Results

  • Clearer strategic direction and prioritization across the team

  • Reduced siloization through collaborative planning and clearer roles

  • Built internal confidence in targeting Western consumer audiences

  • Successfully launched the 2C prosumer website

  • Instagram followers grew by 36%, LinkedIn by 30%, and Instagram reach increased by 200%

Close-up of a professional video camera on a tripod, filming a woman in front of large windows
A website page showing various memory storage products including CFexpress Type B and Type A cards, an SD card, a MicroSD card, and a CFast card, with descriptions of each product.
Collection of images and icons related to data storage devices, including microSD cards, SD cards, and related branding, with various scenes of products, nature, and urban environments.