Challenge

Go Boom Consulting, the European strategic partner for two Taiwanese lifestyle brands - PaperShoot (a sustainable digital camera brand) and Novium (a premium stationery brand) - needed a marketing strategy tailored to local audiences.

Hey Stranger's Solution

Hey Stranger acted as GoBoom’s local marketing partner for Germany, supporting both strategic planning and execution across multiple brand touchpoints.

• Localized website content for both brands to ensure clarity, user friendliness, and cultural relevance

• Assisted with email marketing and CRM setup

• Developed a social media starter kit, including content pillars and channel strategy (Paper Shoot only)

• Produced UGC and handled community management to build early engagement (Paper Shoot only)

• Delivered a tone of voice guide and supported onboarding of GoBoom’s new German marketing team member

• Executed seasonal influencer campaigns (e.g. Black Friday, Father’s Day), managing creator selection and campaign coordination

Results

• Influencer campaigns generated over 350,000 views across multiple German creators

• The German Paper Shoot Instagram account grew by 46% in just 3 months

• Localized content helped both brands resonate with German audiences across email, web, and social

• Provided GoBoom’s internal team with brand tools and strategic frameworks