Challenge

Exascend wanted to strengthen alignment between their product, sales, and marketing teams while launching a new consumer-focused website for Western markets.

Hey Stranger's Solution

We began with a series of in-depth interviews across departments to identify pain points, clarify roles, and understand team dynamics. From there, we developed a clear, audience-focused marketing strategy, introduced priority-setting frameworks, and worked closely with management to ensure alignment.

To support consumer engagement, we contributed to the structure and content direction of their new 2C website and helped define tone of voice. We also supported social media and email marketing efforts with channel-specific tactics and content pillars.

Results

• Clearer strategic direction and prioritization across the team

• Reduced siloization through collaborative planning and clearer roles

• Built internal confidence in targeting Western consumer audiences

• Successfully launched the English 2C prosumer website

• Instagram followers grew by 36%, LinkedIn by 30%, and Instagram reach increased by 200%