Bandwerk

Challenge

Bandwerk was looking to elevate their CRM and email marketing, improve post-purchase customer experience, and build a stronger connection with their digital community. Furthermore they needed to optimze their advertising campaigns on Google and Meta.

Hey Stranger's Solution

We stepped in as interim Head of Marketing to support the development of streamlined workflows, implement high-impact CRM flows (abandoned cart, post-purchase, Trustpilot), and enhance content planning. We also supported ongoing content production, ensuring consistency across emails, social media, ads and customer touchpoints. On social media, we introduced a customer-first approach and user-generated content strategies. We introduced a data-driven ad-capaign budget and structure and optimized or replaced running campaigns.

Results

• Email marketing became one of the brand’s most successful customer engagement channels.

• Maintained well above industry average open rates, reflecting strong message relevance and audience trust.

• CRM flows helped boost retention and engagement, including a Limited Edition product sell-out in under two weeks.

• ROAS across Meta and Google increased by 63%

• Trustpilot score increased to 4.2

• Produced consistent, on-brand content across email and social media

• Clearer marketing processes for long-term scalability

• Strengthened brand community across key channels