Novium &
Go Boom Consulting
Creator Marketing Campaign for the DACH Market.
7 Video Integrations
1.8 Direct-Response ROI
500.000
Views
Case
Study
Hey Stranger
& Go Boom Consulting
for
Challenge
Novium’s Hoverpen is a gravity-defying pen with exceptional design, made for EDC enthusiasts, space fans, and design purists. We partnered with Go Boom Consulting, novium’s exclusive distributor for Europe, to promote the unique pens in the German market.
To build genuine awareness and trust for their product, Go Boom Consulting needed experts for the DACH market to plan and execute a YouTube marketing campaign featuring niche creators who perfectly aligned with novium’s target audience.
Solution
We focused on micro- to mid-sized creators in the DACH region whose adult audiences are deeply interested in space exploration and science. To scale the campaign safely while securing conversions, we combined our trusted, long-term partners with new creators. Organically bringing together the Hoverpen's space-inspired design with their natural content themes, the creators produced appealing integrations, sparking interest and turning viewers into buyers.
Results
6
Thoroughly selected creators
7
Videos published
500k+
Combined views
+120%
1.8
Direct-Response- ROI
Website traffic
“
We were fully satisfied with the results. Creator selection and all sorts of communication were fantastic.
- Bastien (Go Boom Consulting)
Hey Stranger Marketing & Go Boom Consulting
for novium
Duration: April - May 2026